01317nas a2200181   4500000000100000008004100001100001700042700002100059700002100080700001500101700001600116700001500132245012400147300000600271490000700277520083700284022001401121       2018                            d1 aIslam Sheikh1 aTabassum Reshman1 aFroeschl Guenter1 aCruz Jonas1 aColet Paolo1 aDey Sukhen00aUntapped aspects of mass media campaigns for changing health behaviour towards non-communicable diseases in Bangladesh.  a70 v143 a<p>In recent years, non-communicable diseases (NCDs) have become epidemic in Bangladesh. Behaviour changing interventions are key to prevention and management of NCDs. A great majority of people in Bangladesh have low health literacy, are less receptive to health information, and are unlikely to embrace positive health behaviours. Mass media campaigns can play a pivotal role in changing health behaviours of the population. This review pinpoints the role of mass media campaigns for NCDs and the challenges along it, whilst stressing on NCD preventive programmes (with the examples from different countries) to change health behaviours in Bangladesh. Future research should underpin the use of innovative technologies and mobile phones, which might be a prospective option for NCD prevention and management in Bangladesh.</p>  a1744-8603