Experts are warning Australians not to be conned by dodgy alcohol marketing this festive season, as new research released today by The George Institute for Global Health reveals consumers are up to three times more likely to think alcoholic drinks with sugar- or carb-related claims are ‘healthy’ compared to those without.1 The effect was strongest in younger drinkers (18-24), potentially offsetting recent gains in reducing harmful levels of drinking in this age group.