The Online Grocery Shopping (OGS) trial – how do people shop for groceries online?
Project location
Background
Australians are increasingly shopping for groceries using supermarkets’ online stores. However, we don’t know much about how people are doing their shopping online and how their purchasing habits might be affected by the information available on these online stores.
Aim
We are interested in understanding how purchasing choices may change depending on the information being presented.
Method
Over a period of approximately 4 months, we will monitor your online grocery purchases. We will do this through a web-browser extension – the Online Grocery Shopping (OGS) tool. The extension cannot capture any transaction details.
Who we are looking for
Adults that:
- Are generally healthy
- Have high blood pressure or are currently taking a stable dose of blood pressure medication
- Regularly purchase most of their groceries online and plan to continue for the duration of the study
OR
- Would be willing to shop for their groceries online for the study
We are offering up to $350 worth of shopping vouchers in recognition of your help. You will also be able to keep wireless blood pressure monitors we provide to you (valued at $179).
On this page you will find a Participant Information Sheet that provides more detail on the study, what information we will collect and how we will store it. Please read this carefully and contact us if you have any questions.
If you wish to proceed after reading the Participant Information Sheet, please contact the research team at:
Email: OGS@georgeinstitute.org.au
Telephone: +61 2 8052 4363/ +61 2 8052 4757
Disease or condition
HypertensionParticipating countries
About this study
Australians are increasingly shopping online for their groceries however we don’t have much evidence on the level of influence of information available to consumers online. The aim of this research is to understand how online grocery purchasing choices may change depending on the information being presented online.
Recruitment criteria
- Aged 18-75
- Have high blood pressure
- Diagnosed by your doctor or currently taking a stable dose of blood pressure lowering medications
- Regularly purchase most of their groceries online from Woolworths and plan to continue for the duration of the study (4 months) or for those who don’t currently shop with Woolworths, you will also be eligible if you switch to shopping at Woolworths for the duration of the study
- Would be willing to shop for their groceries online for the study
What’s involved?
Participants will be asked to complete the following research activities if they consent to join this study:
- Complete your regular grocery shopping online via Woolworths
- Complete surveys
- Complete dietary questionnaires
- Provide at home blood pressure measurements, using a monitor we provide at no cost to you
- Provide urine samples at a certified Pathology Centre close to you
- A small selection of participants will be invited to participate in a telephone interview at the end of the study asking you about your thoughts on different elements of the study and suggestions for improvements.
Benefits (gift cards, etc)
You will receive up to $350 worth of Woolworths ‘Essentials/Grocery eGift Card’ grocery vouchers in recognition of your participation. You will also be able to keep the blood pressure monitors provided to you (valued at $179).